Access aggregated location-based preferences, behaviors, and tendencies of an average person residing in a location, available for all US Zipcodes. The included information is commonly used for marketing purposes, to enable the creation of LTV models, lead generation, and more without violating PII restrictions. Mainly providing scores of the likelihood that a typical individual in the selected location will display certain behaviors or preferences when obtaining insurance, including a variety of types of health insurance with different coverage levels, the likelihood of obtaining other types of life and liability insurance, and more.
Demographic scores are calculated according to the characteristics of a location’s registered residents. The scores range from 1-6 and 0-1, with lower scores indicating a lower likelihood or preference.