The primary data provider for point of interest data is onsite data collection. Other point of interest databases include government sources, media platforms, geocoding, and 3rd party data.
Onsite data provides first-hand information that is high-quality, comprehensive, and accurate. Field representatives collect location intelligence data and gather specific information as required. First-party POI databases often use this method, though it turns out to be time-consuming, resource-heavy, and expensive. As some existing POIs can have very high visitor traffic, onsite data may prove to be difficult to update quickly. Another point to consider is the opportunity to collect data round the clock in the case of some 24/7 points of interest.
Most government sources offer official records of points of interest in their area, city, region, or country. Part of this information may have restricted access due to privacy regulations. Government sources often do not cover some POI categories such as new, upcoming, or temporary points of interest. Data for these types of locations needs to have other reliable sources.
Media platforms are increasingly becoming a major source of POI data. Data vendors use machine learning algorithms and other tools and APIs to identify locations, which have high traction from media and social media platforms. Sourcing from these platforms is efficient, cost-effective, and easily scalable for obtaining frequently updated data. As websites, microsites, and social media channels are easy to update, many small or temporary points of interest try to provide their information through these platforms. The challenge of point of interest data from media platforms is verifying its accuracy.
Geocoding is another source of this type of data, which provides location information. Data sourced from geocoding is useful for an overview of all the POIs in a specific area, aggregating their information. Data collected from geocoding needs to be augmented with other POI data to provide comprehensive information. Map services (such as digital maps like openstreetmap and navigation systems) often deliver this type of extensive information, though its accuracy and recency may need to be verified.