Many B2B marketers and sales teams recognize the value of targeting small and medium-sized businesses (SMBs). The sheer volume of SMBs makes it worth your efforts; the US Small Business Administration estimates there are over 30 million of these businesses in the United States alone. Their smaller size means flatter organizations where the user, decision maker, and approver are sometimes all the same person. This typically means quicker deal cycles and more revenue for your business.
In this brand new guide, you’ll discover: