Many B2B marketers and sales teams recognize the value of targeting small and medium-sized businesses (SMBs). The sheer volume of SMBs makes it worth your efforts; the US Small Business Administration estimates there are over 30 million of these businesses in the United States alone. Their smaller size means flatter organizations where the user, decision maker, and approver are sometimes all the same person. This typically means quicker deal cycles and more revenue for your business.
In this brand new guide, you’ll discover:
Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial…
CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for…
RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to…
