Case Studies

GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10%

GlassesUSA.com Increases ROAS on Facebook Dynamic Ads by 10% with Explorium.
Online direct-to-consumer retailer, GlassesUSA.com, took its Facebook retargeting campaigns to the next level by targeting only those users with a high likelihood to buy, using a predictive model they built in-house using the Explorium External Data platform. With the new model, the retailer shows dynamic ads to past site visitors who viewed a product on their website but did not complete the purchase. The highly successful retargeting campaign contributes to GlassesUSA.com’s continued growth.

Related Resources

We're Hiring! Join our global family of passionate and talented professionals as we define the future of data science. Learn More