In these increasingly uncertain times, marketing leaders who start thinking data science-driven will not only stay ahead of the pack but also keep their organization afloat.
All of the data your organization has been collecting until now was relevant for a pre-COVID-19 world. With markets and industries now turned completely upside down, your internal data will no longer give you the answers you need.
This guide breaks down:
- Everything you ever wanted to know about using data science for marketing
- Infographic explaining where you should use data science in your marketing funnel
- How you can give context to your internal data with external data sources (plus real use cases!)