In the fast-paced world of industrial B2B sales, staying ahead of the curve requires not only intuition but deep intelligence. In this case study presentation, Jannik Wiedenhaupt, Co-Founder of Supplyco, shares how his team harnesses Explorium’s B2B Data API to supercharge their AI sales agent.
Supplyco’s mission is to uncover high-intent industrial buyers faster and more precisely — and Explorium’s real-world data capabilities are central to achieving that. From uncovering supplier switching signals to pinpointing ideal manufacturing accounts, Explorium has become the foundation for actionable prospecting intelligence.
This collaboration highlights how external data enriches every aspect of Supplyco’s offering. Jannik outlines how enriched firmographic and behavioral indicators — such as plant expansions, new production lines, and sourcing shifts — are surfaced through Explorium’s data engine. These signals feed directly into Supplyco’s AI agent, enabling it to recommend high-fit accounts at just the right moment in the buying cycle. The result: accelerated sales cycles, greater conversion rates, and a smarter go-to-market motion for industrial suppliers.
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