External data has the power to boost your analytics and machine learning models – driving more value and ROI. By adding important context not found in your internal data you uncover competitive advantages.
External data platforms are a new technology that automate and streamline the steps required to effectively incorporate external data into your overall data and analytics strategy. They are increasingly a requirement in the modern data stack. This strategy guide provides:
- Simple steps for implementing a successful external data program
- Best practices for evaluating and implementing an external data platform
- Real examples and worksheets to accelerate your use of external data across your organization