Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to buy compared to others – but how can the go to market teams tell? The answer is with lead scoring.
Download this guide and get some helpful tips on how to boost your lead scoring models with external data:
Consumer-packaged-goods companies are facing anevolving consumer behavior landscape responding to aweakened economy and high inflation, this following thechanges triggered by the pandemic. Though thecircumstances are challenging, projections for growth inthese…
Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate…
Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial…