eCommerce client-side marketers and agency professionals recognize that predictive analytics — a discipline that helps marketers use customer data to improve personalization, understand user behavior across devices and anticipate consumer needs — has the potential
For the financial sector, KYC processes are a vital — and unavoidable — part of doing business today. With fraud, identity theft and money laundering increasing and evolving all the time, you need watertight ways to predict risk. But can you get the insights you need at speed?
Are your KYC processes streamlined enough to get the answers you need, fast? Or are valuable customers dropping off before you get the chance to onboard them?
In this brand new guide, you’ll discover:
- What kinds of external datasets will fill in the gaps and give you a complete picture of your customer
- Why machine learning models are so effective at delivering the answers you need in seconds
- How to design accurate, effective KYC processes that are scalable