GlassesUSA.com is the fastest-growing, leading online eyewear retailer serving a mass market with a broad variety of products. As a disruptor in the eyewear category, GlassesUSA.com continues to innovate the industry with tools that further the brand's mission, including its proprietary Prescription Scanner App and the Virtual Mirror. Over the years, they’ve made innovation and growth a priority but were lacking a tool to advance their user experience through machine learning segmentation models. Explorium was the missing link — unlocking data science and building accurate segmentation models that were translated into personalized experiences for their web and mobile users.
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