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Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Predictive Prospecting Matters to Manufacturing Leaders?
In the ever-evolving landscape of industrial manufacturing, the challenge of identifying high-value leads is a constant struggle. As we discussed in our previous blog post, understanding the total addressable market…
What is Firmographic Data?
In today’s competitive market landscape, businesses are in constant pursuit of data-driven strategies to stand out. Firmographics, an essential component of market research, empowers organizations with crucial insights, enabling them…
Easily Enrich Company Data with Explorium’s Google Sheet Formula
Are you tired of manually searching for company information online? Fear not, because we have a solution for you. In this post, we’ll introduce you to a powerful formula in…
Manufacturing Marketing Strategy: A Complete Guide
Although the manufacturing sector is diverse including companies that produce industrial machinery to consumer goods, developing an effective marketing strategy is crucial to them all. Having a strategic approach to…
Lead Generation For Manufacturers
The manufacturing sector stands at a pivotal crossroads, embracing the winds of change brought on by digitization and automation. As per Statista, the global market is projected to witness a…
B2B Marketing for Manufacturers
Understanding B2B Manufacturing Market The B2B manufacturing market is a complex and multifaceted landscape, distinguished by its unique players, trends, and challenges. Key players and stakeholders in the B2B manufacturing…
Revealing Manufacturer’s Services and Equipment
Introduction The advent of Generative AI is steadily influencing various industries, with manufacturing standing out as a pivotal domain undergoing significant change. Traditionally viewed as a sector resistant to rapid…
Manufacturers Could Make Better Use of External Data for GTM Efforts
Our previous post about our 2024 State of Manufacturing Data Survey provided an overview of the survey’s noteworthy results. Among other things, we saw that 81% of the manufacturer-respondents procure …
Manufacturers and External Data – the Start of a Relationship?
For the third year running, we conducted our State of External Data survey. In this round, we surveyed industrial manufacturers’ use of external data. Our respondents were executives at 100…
Technographics Data: Everything You Need To Know
In the dynamic world of digital marketing, the role of technographics has ascended to unprecedented heights. This rich tapestry of data offers a window into the technological choices, preferences, and…
Explorium Included in the Gartner® Hype Cycle for Artificial Intelligence, 2023
We’re excited to be identified by Gartner in this Hype Cycle report that focuses on the impact of Generative AI on the Artificial Intelligence space
Firmographics vs Demographics: What you need to know about the differences
Introduction to Firmographic and Demographic Data In the world of business strategy and marketing, understanding your audience is paramount. Two key types of data that businesses often rely on are…