The External Data Cloud Blog

Where data, marketing, and sales professionals come together

Explorium’s Hubspot connector: Enrich leads and develop new prospects from ICPs
Explorium’s Hubspot connector: Enrich leads and develop new prospects from ICPs
Explorium’s Hubspot connector brings the external data cloud within a few clicks of any Hubspot activity. Explorium’s latest connector lets users access the external data from within Hubspot, returning enriched...
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Data Architecture

Running dbt in production with Python UDFs

dbt and databricks regularly prove a potent combination of SQL transformation tools for the Spark warehouse. Add in the advantages of Delta Lake tables like the atomicity of write, and…

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Explorium Engineering Blog

Data standardization lets datasets and users speak the same language

“Data standardization” means different things in different branches of the machine learning and data engineering world. We define data standardization as the process of transforming different representations of the same…

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B2B Marketing

Explorium’s Hubspot connector: Enrich leads and develop new prospects from ICPs

Explorium’s Hubspot connector brings the external data cloud within a few clicks of any Hubspot activity. Explorium’s latest connector lets users access the external data from within Hubspot, returning enriched…

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Data Architecture

Optimizing slow Group By aggregations in Spark: From 20 Hours to 40 minutes

Apache Spark is a very popular engine for running complex distributed data pipelines. Sometimes when using Spark, we need to tune our logic in order to get the best performance….

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Data Enrichment

Explorium’s External Data Cloud now available on Salesforce AppExchange

Salesforce’s customers can now feed unique, powerful data signals, enrich accounts and contacts, and give the sales team the best ammunition as they target accounts, all without ever leaving their…

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Product Updates

Product Release Notes – Nov 2022

Read about our newest platform enhancements in this blog post which reviews recent changes to the way you work with the Explorium platform. You’ll be pleased with new options and…

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Data Updates

Data Release Notes – November 2022

Leaves are falling, the clock’s turned back, but the pace at Explorium is upward and onward. Here are the latest data developments designed to make your work smoother and more…

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External Data

PepsiCo and Explorium: Accelerating Insights with External Data

Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their…

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Data Updates

August 2022 Data Release Notes

Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to…

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