The Explorium integration provides several company-level enrichments that can be used directly inside Clay tables. Each action returns structured data that supports prospecting, segmentation, scoring, and research workflows.
Company Strategic Insights
Returns strategic information extracted from public company disclosures.
Data includes:
- Strategic priorities and areas of focus
- Product and market direction
- Growth themes and positioning statements
- Filing related metadata such as form type and filing date
Use cases:
Qualification based on strategic alignment, outbound personalization, and market research.
Company Competitive Landscape
Provides competitor information and positioning context for publicly traded companies.
Data includes:
- Primary competitors and adjacent players
- Competitive strengths and differentiation themes
- Filing related metadata
Use cases:
Understanding a company’s environment, building ICP rules, and informing sales outreach.
Social Media Metrics
Offers insight into a company’s digital presence and activity.
Data includes:
- Follower counts
- Engagement indicators
- Posting activity trends
- Platform level visibility metrics
Use cases:
Outbound personalization, identifying digitally active accounts, and audience analysis.
Company Business Challenges
Surfaces documented risks and challenges captured in public disclosures.
Data includes:
- Operational and financial pressure indicators
- Market and competitive risks
- Regulatory or compliance related concerns
- Filing related metadata
Use cases:
Pain point identification, solution alignment, and prioritizing accounts with clear needs.
Company Ratings and Employee Sentiment
Provides aggregated employee sentiment and employer reputation indicators.
Data includes:
- Company wide ratings
- Culture and workplace sentiment signals
- Review based indicators of employee satisfaction
Use cases:
Contextual account research, qualification signals, and outreach personalization.
Technical Notes
- All enrichments can be triggered directly from Clay actions and cost 4 credits.
- Inputs support company name or domain.
- Outputs follow a consistent JSON structure for easy mapping into Clay columns.
- Batch enrichment is supported for multi-row workflows.
