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2022 State of External Data

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Explorium research survey

If you’d like to know how you compare with other organizations in the pursuit of the most relevant external (3rd-party) data, then don’t miss our latest research. We surveyed data leaders from companies across the United States in various industries.

In our most recent survey, we asked respondents to report:

  • What type of external (3rd-party) data does their organization purchase, and from where?
  • What is challenging about sourcing external data?
  • What business and analytics initiatives do they use external data for?
  • What do they need in order to get the most value from the 3rd party/external data they purchase?

Related Resources

Case Studies: Behalf Case Study

Behalf Uses Explorium-sourced Data to Accurately Segment Potential Business Customers, Improving Marketing Efficiency and Streamlining Operations

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