External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features.
Download this guide to learn how you can use external data to:
- Build a lead-scoring system to rank potential customers’ relevance and probability of conversion.
- Identify the right target accounts and build messaging that resonates
- Devise more precise campaigns and approaches to relevant audiences