For all the improvements and innovation in the field, B2B marketing remains bound to two constants: the need to generate net new qualified leads, and the need to convert them into customers. Many B2B marketers recognize the value of targeting small and medium-sized businesses (SMBs).With Explorium’s External Data Platform, you can effectively market to these SMBs and provide sales teams with accurate and high quality leads.
In this eBook we propose 10 questions that you should ask before starting on your external data acquisition journey. We also provide reference material to help you find the answers to those questions.
Jumpstart your marketing machine with Explorium. In this guide, get a full breakdown of how you can leverage external data for tons of marketing use cases and drive ROI.
Learn how Explorium supports eCommerce businesses to improve conversions using external data
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