For all the improvements and innovation in the field, B2B marketing remains bound to two constants: the need to generate net new qualified leads, and the need to convert them into customers. Many B2B marketers recognize the value of targeting small and medium-sized businesses (SMBs).With Explorium’s External Data Platform, you can effectively market to these […]
Poor credit decisions on small and medium business loans and lines of credit lead to bad debt which negatively impacts cash flows for financial service providers. With Explorium’s External Data Platform, you can enhance risk models with external data signals that will boost their accuracy.
This Solution Insight dives into Explorium’s Data Enrichment Catalog and how accessing external data through our platform works.
