External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features.
Consumer-packaged-goods companies are facing anevolving consumer behavior landscape responding to aweakened economy and high inflation, this following thechanges triggered by the pandemic. Though thecircumstances are challenging, projections for growth inthese…
Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate…
Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial…