External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities. Organizations need to update their Go-To-Market (GTM) strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines. This webinar will cover: 1.The evolution of external data 2.New technologies that make external data more accessible 3.How to modernize your GTM strategies to include external data
Predictive models based on the right data are the tools you need to use in order to drive efficient growth. AI/ML capabilities continue to spread across B2B marketing, sales and…
Machine Learning can take your marketing and sales to the next level, by enabling a scalable system to help you identify your ICP, and connect with them in the way…
The adoption of machine learning in the enterprise continues to grow as businesses—hungry for automation and intelligence—strive for greater efficiency, agility, and innovation through the digital transformation of legacy processes….
