The CxO perspective – 3 ways to prioritize your targets using ML

Back to Resource Center

Predictive models based on the right data are the tools you need to use in order to drive efficient growth.
AI/ML capabilities continue to spread across B2B marketing, sales and customer success organizations. Using them, GTM organizations can swiftly decide whether to continue with a potential customer, improve their business prioritization, and enable the sales team to focus on the right target businesses with fact-based lead scores.
Hear the CxO vision and perspective on what it takes to streamlining systems and tools between Sales, Marketing and Customer Platforms for accurate Predictive Analytics, focusing on 3 specific use cases:

• Sales: Identify all relevant businesses in the TAM and prioritize them with fact-based lead scores that power data-driven GTM strategies.
• Marketing: Gain real time understanding of the importance of every incoming lead, through an automated, scalable, fully data-driven process that allows you to rapidly and accurately prioritize, segment, route, and retarget marketing leads.
• RevOps: Empower the entire GTM organization with an improved understanding of how well the account fits within your ICP, using data- and ML-based scores, and unique data points populated to your CRM system