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Lead Scoring That Actually Drives Revenue

Machine Learning can take your marketing and sales to the next level, by enabling a scalable system to help you identify your ICP, and connect with them in the way that will bring the highest ROI.

But it’s not as simple as it sounds – you need fresh data with high accuracy to find prospects with high conversion potential.

Watch this panel discussion to learn how to use data and get a competitive edge in identifying the best leads.

Key Takeaways:
– What a successful lead scoring system should look like
– How to find the right data and use it well
– How to build a model that can identify premium outbound leads
– How to scale lead scoring operations