External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many companies are amping up their external data procurement efforts. Therein lies the opportunity for business analysts: to serve as an indispensable guide using external data to illuminate undreamt-of opportunities.
In this guide, we explore the ways business analysts can deliver strategic value through the kind of quantitative insight only external data can bring. Download the guide and learn: