Marketers are great at collecting data from hundreds of touchpoints and different channels, but tapping into its full potential can be hard. Looking historically at your performance can help validate previous campaigns, but it’s less useful when you’re trying to predict what your audiences are going to be interested in tomorrow, next week, or in a month.
How can you leverage your data for better predictive insights? The first step is to embrace data science, and understand that you don’t need to break your budget making it work in your organization. It’s all about knowing what you need, how it can help, and the right platforms and tools that can help achieve your goals.
This whitepaper discusses:
- What marketing leaders already do with data, and why that’s only the start
- How data science enhances marketers’ capabilities and operations
- Different ways to leverage data science in your marketing operations
- How to avoid drowning in the data you’re collecting