Ongoing challenges for manufacturers have been
exacerbated by inflation-driven, rapidly rising prices
affecting everything from distribution costs, and business
closures.
This climate makes it more crucial for
manufacturers to penetrate new markets and sectors they
may have previously neglected, and to prioritize the right
targets in those sectors.
This white paper discusses how can
manufacturers accurately identify their TAM – total
addressable market – that is, identify all the potentially
relevant B2B customers and intelligently prioritize them.
It presents Explorium’s Predictive Prospecting solution, which
is part access to vast, diverse, comprehensive data and
part machine learning capabilities used to build powerful,
predictive lead scoring models. Explorium’s solution is used
by manufacturers to drive efficient growth through their
field sales organization.
