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Why RevOps need the right data to drive growth

RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to enhance the customer experience and drive efficient growth.

Alignment in revenue operations is key to a company’s success in its given market. Read on to learn how companies can optimize RevOps initiatives by cultivating superior data resources with which to make the decisions that affect revenue growth.