Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Why Do You Need a Strategic Data Acquisition Process?
Here’s a question: does your organization have all the information it could ever need to succeed? I’ve yet to meet a business leader whose answer to that is “Yeah, we’re good — no more knowledge or insight required for us, thank you”. The more you know and understand about your business, your industry, your market, […]
Census Data
What is Census Data? Census and population data is information recorded about the population of a country, state, city, or other well-defined geographical areas. In a census, data is collected about the population demographics of residents living within the region, taking into account median income, population density, age, ethnicity, and various other key criteria for […]
Decisions, Decisions: A Quick Guide to Classification Algorithms and How to Choose the Right One
To decision-tree or not to decision-tree, that is the question. Or to cluster, for that matter. Or to linear regress. Classification is a key part of machine learning (ML), helping you to define factors and variables and/or train your model to recognize items and patterns. Sometimes that might mean teaching the model to classify and […]
How to Get Started with Data Science in Marketing
Staying ahead of the curve in marketing becomes more challenging all the time. From perfectly tailored ads to personalized deals, customers have high expectations. Up-and-coming competitors are constantly nipping at your heels for market share. As margins are squeezed and brands fight it out for eyeballs, only the most innovative and agile can seize emerging […]
Business Ownership Data
What is Business Ownership data? Business ownership data indicates which person or entity owns a business and the course of action that brought them the ownership. For example, if they started the company or acquired it. The details about the owner, including gender, age, and professional credentials, can also be part of […]
Needle in a Haystack — How Signal Studio Upgrades your Data Discovery
Any data-driven organization worth their salt today knows that it’s not just how much data you find but how relevant it is. Ten years ago, having more was a sign of how much you could analyze. But today, volume is no longer a differentiating factor — after all, if everyone has it, no one does. […]
Supervised Learning – A Complete Introduction
What is Supervised Learning in Artificial Intelligence? Supervised learning, also called supervised machine learning, is a subset of artificial intelligence (AI) and machine learning. The goal of supervised learning is to understand data within the context of a particular question. Supervised learning involves using labeled datasets to train computer algorithms for a particular output. As the […]
Bias or Variance? How Each Affects Your Model and Why You Should Care
We all want our models to be as accurate as possible. While you can’t control every factor that interferes with accuracy, there are two types of “reducible error” that you can address. These are machine learning bias and variance. The trouble is, each of these issues relates to opposite sides of a data problem. As […]
The “IT” Factor: Why Alternative Data is Key to ML Marketing Automation
Machine learning (ML) and marketing operations go hand in hand. But are you confident you have all the data you need to support your marketing automation tools? If you can’t find it from inside the organization, do you know where else to look? The chances of being able to answer all your business-critical questions with […]
A Brief Introduction to Predictive Model Deployment
You’ve built your model, you’ve located your data sources, and you’ve done all the initial processing and ETL to get your data how you want it. Now you’re ready — or almost ready — to deploy your predictive models in the real world. But wait! Before you go further, you need to appreciate that this […]
2021 Will Be an Inflection Point for Data Science and Fintech
It’s getting crowded in fintech. That’s not a new revelation or anything, but it’s a trend that’s had a lot of serious consequences — especially as we start 2021 and look ahead to the next twelve months (or more). The fintech field — which covers a wide range of sectors and services — has exploded […]
ECommerce is Pushing Forward in 2021, and ML is The Way
ECommerce is no stranger to data. Brands that sell online rely heavily on data for targeting customers, creating unique offerings, and setting themselves apart from the pack. Particularly in 2020, when lockdowns worldwide sent demand for online shopping soaring, companies needed to find ways to provide unique experiences in an increasingly crowded market. In some […]
Property Data
What is property data? Property data provides intelligence on properties, including ownership, property address, property tax records, transactions, commercial and residential property, rental property, investment in real estate, land use, building permits, legal descriptions, owner name, and property records. Real estate investors use property information to make data-driven investment decisions. Personal property owners, commercial property […]
What is Feature Engineering?
Your data is teeming with potential insights, ready to be teased out by predictive models. But doing that isn’t only about knowing what questions to ask or how to translate them into the right kinds of algorithms. It’s also about identifying and creating the most fruitful, predictive indicators — the features — in the dataset. […]
Best of the Best: Our Top 10 Blog Posts of 2020
2020 is almost over, and we’re already fully looking forward to 2021. Even so, we can’t help but take one last look at the year that was. At the Explorium blog, we covered quite a bit of ground, exploring some interesting areas of data science, diving into machine learning (ML) for business, and even throwing […]
Looking Back and Predicting 2021: Q&A With Shai Yanovski
2020’s been a crazy year, but even with (or, should we say, because of) all the insanity, data science has had a whirlwind 12 months. The COVID-19 pandemic brought the field into the spotlight as the world attempted to grapple with and understand what was going on and how to quantify it. More importantly, data […]
The Data Science Buzzwords and Acronyms That Defined 2020
Another year gone, and another round of retrospectives and looking back at what was and is coming. Data science had quite the 2020, but like most tech fields, it was also full of terms, buzzwords, and acronyms. Buzzwords come and go, and sometimes they take on a life of their own. Others get used so […]
How Data Science Evolved in 2020: Q&A With Jon Shepherd
2020 felt like a rollercoaster at the best of times and a highway with no exits at others. However, it’s no secret (or surprise) that the massive uncertainty created by the year’s events led to a need to understand the landscape better. From COVID-19 to natural disasters to a ferociously fought US election, 2020 was […]