Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Tools and Techniques for Effective Data Acquisition and Analysis
In the vast expanse of today’s digital universe, data is both a beacon of opportunity and a formidable challenge. Much like explorers navigating the uncharted waters of old, modern businesses sail through seas of data, seeking insights to guide their course. However, transforming this endless stream of information into actionable knowledge isn’t straightforward. It demands […]
The Guide to External Data and Machine Learning for Consumer Insights
How the right external data can fuel machine learning for consumer insights. The consumer goods industry has changed significantly in the past few decades, fueled by increasing technological development and constantly changing consumer habits. The pandemic disrupted supply chains and upended the retail market, forcing many smaller shops and convenience stores to close, move, or […]
B2B Contact Data
What is B2B contact data? B2B contact data is the business contact information of employees, including job titles, email id, and phone numbers. This data is part of sales intelligence and facilitates B2B sales activities. B2B contact data may also provide contact details of the key decision-makers (such as C-level executives) to establish the first […]
Data Matching
Data Matching Definition Data matching, also known as record linkage, refers to the process of comparing two sets of collected data, typically via advanced machine learning algorithms or by programmed loops. The processes sequentially compare each individual data point in a set to each individual data point in another set, or compare each data string […]
Weather Data
What is weather data? Weather data provides information about the weather and climate of a region. It tracks patterns and predicts trends. Weather refers to short-term atmospheric conditions of a region and can include indicators such as minimum /maximum temperature, humidity, or wind speed. Climate is the weather of a region averaged over a long […]
Data Enrichment – A Complete Introduction
What is Data Enrichment? Data fuels modern businesses and enables leaders to make precise, evidence-based decisions rather than guessing or speculating. Many organizations are preparing for the future by acknowledging that data is unstructured and diverse, and that there is a need for data enrichment, discovery, cleaning, structuring, and validating. Data enrichment is a critical […]
Consumer Lifestyle Data
What is consumer lifestyle data? Consumer lifestyle data provides intelligence on the lifestyle characteristics of consumers, including habits, interests, hobbies, political affiliations, and attitudes. This data helps with customer lifestyle segmentation based on age group, gender, location, and income range. This data delivers consumer insights into how they spend their time, their consumption patterns, social […]
Consumer Purchase Data
What is consumer purchase data? Consumer purchase data is the information about consumer purchases, including the product or service, time of purchase, and the amount spent. This data indicates purchase history, customer buying patterns, and other relevant details, such as stock availability and product appearance. Often augmented with the customer identity data, it covers purchases […]
Data Roles & Governance: Orchestrating the Symphony of Data-Driven Decisions
In an era where data drives decisions, understanding its intricacies and the roles that harness its power is paramount. This journey begins with grasping the overarching discipline of data science, delves into the principles that ensure its effective use, and then explores the specific roles that turn data into actionable insights. Data Science At the […]
10 Questions to Ask Before Buying External Data
The value of external data might be apparent, but are you ready to purchase it? Data is the key to solving analytical problems. Just as organizations seek out new revenue streams and new customers, they must seek out new data. Relevant data enables better data analytics, predictive models, and the ability to make more accurate […]
The Business Value and Benefits of an External Data Platform
Data is a necessary component of modern organizations, revealing how consumers behave, how they think, and what they want. It can also help organizations mitigate risk and improve operational efficiency. Data management is essential, yet many companies suffer from ‘Not Invented Here Syndrome’, focusing solely on data generated internally rather than looking to leverage external […]
The Importance of External Data for eCommerce and Data-Driven Marketing
How eCommerce companies can build better data-driven marketing strategies eCommerce, fueled by increasing technological development and globalization, has seen steady growth over the past decade. COVID-19 further boosted this trend—even the most ardent brick-and-mortar advocates were suddenly forced to buy goods online. Direct-to-consumer (DTC) eCommerce is a major part of online retail today, and it […]
Social Media Data
What is social media data? Social media data provides commonly available information on social media channels published by social media users. These data points are in the form of blogs, posts, likes, followers, clicks, shares (reposts and retweets), comments, or engagement rates. Typically, marketers use this data to obtain audience insights, sentiment analysis, and for […]
Business Registry Data
What is Business Registry data? Business registry data includes the company name and address, date of incorporation, previous names if any, alternate names if any, controlling or parent company if applicable, and key financial information. Where does the data come from? Most of the data comes from government registries. Government regulations dictate that companies must […]
Third Party Audience Data
What is third party audience data? Third party audience data provides information about potential and existing customers, including their behavior, interests, and location details. Typically linked to a specific device ID, audience data provides insights on how individuals spend time online, their information consumption patterns, spending habits, movements, and events they attend. You can use […]
Data Marketplaces vs. External Data Platforms
Data marketplaces provide access to data from a variety of different sources and providers. This article will go over some of the benefits and limitations of data marketplaces, and how an external data platform can help address these limitations. What is a Data Marketplace? A data marketplace is exactly what it sounds like; an […]
Forbes Presents the Next Israeli Unicorns
Written by Itay Zehora for Forbes Israel In Israel alone, despite COVID-19 and the subsequent financial crisis, some 15 companies have become new unicorns in the past year. Although the path to the top is hard and winding — the trend does not show any signs of slowing down. The next Israeli Unicorns Almost […]
How Fintechs Can Use Alternative Data for Improved Predictive Modeling
The emergence of fintechs in recent years can largely be attributed to their increased flexibility, agility, and speed when compared to their traditional banking counterparts. However, fintechs must balance contrasting goals. They must continue to provide customer-centric solutions while safeguarding their organization from risk. They have to attract a constant stream of high-quality, low-risk leads, […]