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Market Segmentation Strategies for Steering Through Uncertainty

Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity.

Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, Principal Analyst at Forrester as they discuss:
? Why is market segmentation so important?
?️ Segmentation strategies for finding growth opportunities
? Fuel growth with the right data