Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity.
Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, Principal Analyst at Forrester as they discuss:
? Why is market segmentation so important?
?️ Segmentation strategies for finding growth opportunities
? Fuel growth with the right data
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