External data can help organizations find a competitive edge. By adding important context not found in internal data, you deepen your understanding of customer behavior, sales, and marketing activities, and boost fraud and risk visibility among other use cases.
Organizations need to update their data strategies to include external data and data architectures need to evolve to better incorporate external data into data pipelines.
Watch this on-demand webinar to hear Scott Taylor, “The Data Whisperer”, discuss ways organizations can better leverage external data. He describes how external data platforms like Explorium are removing many of the traditional barriers to wider adoption of external data within organizations.
Originally broadcast on Thursday, January 13 at 11am PT/ 2pm ET/ 8pm CET
This webinar covers: