Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Data Quality – An Interview With a Data Science Expert
When it comes to data science, machine learning, and artificial intelligence, the consensus is that good data is essential. When it comes to training models, you commonly hear “garbage in, garbage out”. This means that a model will only be as good as the data you feed it with, therefore, data quality is important. Read […]
The Foundations of Data: Exploration, Mining, and Storage
In the contemporary digital landscape, data isn’t just a collection of numbers and facts; it’s the lifeblood of industries, the compass for decision-making, and a telescope peering into future trends. As its importance grows, so does the imperative to understand the intricacies of data handling and analysis. Data Exploration Think of a detective arriving at […]
The Top External Data Trends to Look out for in 2022
2021 was an exciting year for Explorium. We raised our series C round of funding in May, were named a Cool vendor by Gartner, launched two new offerings to build audiences and add data enrichments. In addition, we have been growing and expanding rapidly with new offices in New York, Utah and in California. As […]
The 5 Biggest Challenges of Sourcing External Data
Organizations today understand the value of data. Most use their internal data to drive important decision-making processes. Many are catching on to the value of external data and understanding how leveraging it can create a competitive advantage. Historical data is not sufficient to drive accurate predictions. By enriching their own data with external data (also […]
Explorium Partners with Snowflake, Providing Access to Thousands of External Data Signals
We are excited to announce that we are partnering with Snowflake, the Data Cloud company, to give Snowflake customers access to Explorium’s vast collection of external data via Snowflake Data Marketplace. Snowflake customers can now use Explorium to quickly enrich data models and leverage new insights for CPG, marketing, financial services and more. Explorium’s External […]
B2B Intent Data
What is B2B Intent data? B2B intent data, also called buyer intent data, is the information about products and services that prospective buyers are searching online. You can measure the buyer intent signals from leads or existing customers through social media, product review and comparison websites, and focused surveys. It is useful to help design […]
External Data Orchestration
Data orchestration is the process of bringing data together from multiple sources, cleansing it, combining it, organizing it, and preparing it for analysis or operational use. The modern data journey can be seen as a collection of workflows. It starts with data extraction from different data sources, and continues with the transformation and consumption of […]
How to incorporate an External Data Platform into your data management strategy
Organizations today focus on generating insights based on their internal data sources such as their CRM tools and data warehouses. To most organization’s, the value of data that comes from outside their four walls is clear, however finding the right external datasets can be a challenge. The amount of big data available is overwhelming; it […]
External Data Platforms as Part of the Modern Data Stack
A modern data stack, or a modern data architecture, is a suite of tools that helps businesses manage, integrate, and analyze their data to proactively uncover new areas of opportunity and improve efficiency. Data infrastructure is typically focused on internal data sources across disparate segments – data warehouses, data lakes, and databases. An organization’s data […]
eCommerce Data
What is eCommerce data? eCommerce data provides information collected from the eCommerce industry – online retail sites – about products, pricing, sales performance, and customers. Companies with an online retail presence use the data to gain insights into customer behavior and improve their experience. Online businesses and eCommerce retailers leverage eCommerce data to understand how […]
Consumer Identity Data
What is consumer identity data? Consumer identity data presents information about a device ID or model connected with a consumer profile. It is used to enrich customer data and customer profiles by monitoring their behavior, such as the channels and apps used (often with the use of third-party cookies). Where does the data come from? […]
How Marketers Can Predict Customer Behavior Using External Data
Using the right data signals to boost eCommerce sales eCommerce businesses today recognize that predictive analytics – a discipline that helps marketers use customer data to improve personalization, understand user behavior, and anticipate customer needs – has the power to drive significant business growth. In the present climate, specifically post-pandemic, historical data is insufficient predict […]
5 Reasons Why Feature Engineering is Challenging
Feature engineering is an important part of leveraging big datasets. Even with the right technical skills and domain knowledge, it can still be a time consuming process. This blog article will go over feature engineering, the five biggest challenges associated with it, and how automated feature engineering can help. What is feature engineering? Turning data […]
Foundations of Machine Learning: From Classification to Evaluation
Machine Learning and its evaluation are foundational to modern technological advancements. As we delve into the intricate world of algorithms and data, understanding core concepts is paramount. Whether it’s the nuanced art of classification or the precise science of validation, each element plays a pivotal role in crafting robust and efficient models. The journey through […]
Powering Your Business With External Data
How External Data Can Elevate Data Analytics and Machine Learning To New Heights Data is valuable. It helps uncover valuable insights, understand the customer experience, analyze their exposure to risk, and assess the success of evolving business models. Ultimately, the right data helps drive better business decisions. A few months ago, we hosted a session […]
What is Explainable Artificial Intelligence, and why is it important for predictive models?
An introduction to AI explainability; why should you trust your model? Explainable artificial intelligence (XAI) is the process of understanding how and why a machine learning model makes its predictions. It can also help machine learning (ML) developers and data scientists to better understand and interpret a models’ behavior. A major challenge for machine learning […]
Banking, Risk Management, and AI
If you missed the fascinating “Banking, Risk Management, and AI” panel at the Ai4 virtual conference, read on for a quick summary of what was discussed. Understanding and managing risk is crucial for banks and financial institutions. As the financial services industry becomes more data driven, artificial intelligence is playing a powerful role in the […]
How to start data analytics from scratch
3 steps to instantly generate audiences Are you eager to start an analytics project, but don’t think you have the data you need? Get going quickly with Explorium and instantly generate audiences to kick off projects such as: Creating lead lists (for sales and marketing campaigns) Data analysis and advanced business analytics programs Business Intelligence […]