Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Data Release Notes – November 2022
Leaves are falling, the clock’s turned back, but the pace at Explorium is upward and onward. Here are the latest data developments designed to make your work smoother and more focused. Firmographic Data Explorium’s company identifiers – BETA For many use cases you need to verify that the company you’re looking at is the right […]
Feature Engineering – A Complete Introduction
What is Feature Engineering? Feature engineering is the process of improving a model’s accuracy by using domain knowledge to select and transform raw data’s most relevant variables into features of predictive models that better represent the underlying problem. Feature engineering and selection aim to improve the way statistical models and machine learning (ML) algorithms […]
What is External Data
External data (also known as “alternative” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain from their own internal data such as consumer demographic information and purchase history. However, no company possesses the perfect, entirely comprehensive dataset that contains all […]
Demographic Data
What is demographic data? Demographic data provides statistical information about a specific population, including age, gender, race, and location. Companies leverage it to learn about demographic trends and build demographic profiles to help with create more accurate customer segmentation, driving better decision making around lead generation and sales campaigns. Where does the data come from? […]
PepsiCo and Explorium: Accelerating Insights with External Data
Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their algorithms that gave their organizations a competitive advantage. This industry model had a significant flaw that ultimately caught up with commercial data science, though. Algorithms […]
Technographic Data
What is technographic data? Technographic data (also referred to as technographic segmentation) is the analysis of the technology stack a company uses, including hardware, software, and applications. This data also may include information about when the companies purchased their specific technologies (tools and applications). Companies use this data for market segmentation to identify target markets […]
Website Traffic Data
What is website traffic data? Website traffic data provides comprehensive information and metrics on websites and their number of visitors, number of users, number of clicks, duration of the visits, how they reached the sites, their search intent, bounce rates, conversion rates, and the trends derived from all of this information. Measuring site traffic, which […]
August 2022 Data Release Notes
Whew, what a quarter! With all this heat, we decided to stay indoors, crank up the AC, and work on expanding our data catalog. We’ve made some big upgrades to some of our most-used datasets and built a few new ones as well. The details are below (and we find they pair well with a […]
Alternative Data
Alternative data (also known as “external” or “third-party” data) is any data that an entity acquires beyond its four walls. Most companies are aware of the value they can gain from their own internal data such as consumer demographic information and purchase history. However, no company possesses the perfect, entirely comprehensive dataset that contains all […]
Data Enhancement: What are the benefits in your industry?
We have access to greater volumes and varieties of data than ever before. Data streams are getting faster and bigger, but bigger isn’t always better. Data is only as useful as our ability to understand it and to identify the most relevant and highest quality data points to inform our business decisions. To ensure the highest […]
Advantages of Internal Data vs External Data in Marketing
Not all data is the same. It comes in all shapes and sizes, structured and unstructured, historical and real-time, spatiotemporal and more, and from a wide variety of sources. This data is used to gain insights into activities both inside and outside of an organization. The two main sources of information that an organization uses […]
2022 State of External Data Procurement
Many organizations understand the value of external data, yet struggle with external data procurement. To remain competitive, organizations need a strategy for purchasing external data in order to derive the maximum value from it. Our 2022 State of External Data report aimed to discover how organizations use external data today and understand the challenges they […]
B2B Leads Data
What is B2B leads data? B2B leads data delivers a comprehensive list of historical and real-time details (such as contact information) of prospects (lead lists). It includes business information and contact details of business owners and decision-makers for small businesses, start-ups, and corporations. B2B sales leads should be categorized and organized in order to improve […]
B2B Marketing Made Easy with External Data
Unique data can drive differentiation and unlock competitive advantages for businesses today. Many organizations struggle with finding the right data among the disparate data providers and marketplace ecosystem. In marketing, the strategy always needs to be data-driven. The B2B marketing landscape is constantly evolving, making it hard to make accurate predictions and forecasts based on […]
How to improve data quality and enrich leads in Salesforce with Explorium
The core workflow for marketing and sales teams is to generate awareness and leads, which convert to sales opportunities, and ultimately revenue for the company. These are the key metrics to track marketing efforts and sales performance. Many businesses use Salesforce CRM to manage this process, the most popular CRM platform (customer relationship management) by […]
How External Data Platforms Help Find the Unknown Unknowns
What are unknown unknowns? An unknown unknown is something you don’t know that you don’t know. The term, made famous by former United States Secretary of Defense Donald Rumsfeld, refers to situations where you don’t know the root cause of a problem, and therefore don’t know what resources you need to solve it. Unknown unknowns […]
Why AI advancements depend on good data
Artificial intelligence (AI) has been the main driver of big data, robotics, and IoT. Still, this year, the trend is shifting to see access to external data emerge as a strong competitive advantage. Today, there is more interest than ever in AI, Machine Learning, and Data Science. AI applications are in use for applications ranging […]
How to Reduce Financial Risk with the Right Data
When it comes to mitigating financial risks, organizations require information from outside of their four walls to make accurate predictions. Internal data provides insights based on historical information from within the organization. It does not factor in any important external factors. Risk officers and analysts across financial services companies and fintechs realize that risk modeling […]