Continental Baking Company is a Jamaican family business that has been operating for three generations since the 1930s. The company started with a small bread bakery called Paramount and later expanded to open a bakery named National in Mandeville, Manchester. Continental Baking Company specializes in producing soft bread mechanically and was the first in Jamaica to sell sliced and wrapped bread. They have continued to innovate and expand their product line to include biscuits, crackers, snacks like Cheese Trix, and traditional Easter Buns. The company has a strong focus on quality, freshness, and community involvement, with products available in the UK, USA, Canada, and various Caribbean countries.