Magnolia Seasoning, formerly known as FlavoTech under Sara Lee Corporation, specializes in custom blending and packing of spice and seasoning products. The company offers services to create proprietary spice formulations, ensuring consistency in flavor, texture, and color of finished products. Magnolia Seasoning caters to smaller customers by customizing batch sizes, saving time, money, and warehouse space. With a focus on reducing costs for clients, the company operates a variety of mixers and adjusts mixing and packing methods accordingly. The plant's capabilities were recognized by Sara Lee Corporation, leading to its growth as The Sara Lee Spice and Seasoning Company before rebranding as Magnolia Seasoning in West Point, MS.