By focusing on the customer, we discovered The New Era Difference. We offer products that are what you want and need. When customers demanded the ability for the pump to increase flow at a smooth rate, we listened and created a gradient upgrade. We strive to add features that add real functionality and value for your current needs, and your future needs. The end result is a line of products that are easy to justify the expenditure. We offer custom design services where we can build smart custom products to meet specialized requirements. But, with our "Custom-out-of-the-Box" approach, very often we can solve a complex custom design with just a clever setup of our standard product line, turning a potentially expensive custom design into a low-cost, off-the-shelf solution. Our products are designed for versatility, customization, and to be modular components of larger systems. Or, just to be used as simple stand-alone products. Our versatile design allows customers to upgrade their existing devices by adding on devices for more complex applications.