Beauty With Integrity. A family owned and privately operated company for over 35 years, everything we do is designed to help make the hair professional more successful. At Scruples, our mission is to empower stylists with smart solutions to exceed client expectations, allowing them to save time, make more money and stretch their artistic freedom. Scruples salons have the tools to be creative in business with: High Performance, affordable haircare High profit, low inventory systems that save stylists time while making more money Gel and Creme Color ranges that feature identical technology in bold and diffused versions, providing the ultimate freedom of expression Scruples Academy a full education menu along with business courses that take skills to the next level Integrity Salon Program that rewards loyalty Instant inspiration and on-demand education with how-to videos from Scruples Guest Artists