Explorium's Data Insights Blog
Where data, marketing, and sales professionals come together
Consumer Purchase Data
What is consumer purchase data? Consumer purchase data is the information about consumer purchases, including the product or service, time of purchase, and the amount spent. This data indicates purchase history, customer buying patterns, and other relevant details, such as stock availability and product appearance. Often augmented with the customer identity data, it covers purchases […]
Data Roles & Governance: Orchestrating the Symphony of Data-Driven Decisions
In an era where data drives decisions, understanding its intricacies and the roles that harness its power is paramount. This journey begins with grasping the overarching discipline of data science, delves into the principles that ensure its effective use, and then explores the specific roles that turn data into actionable insights. Data Science At the […]
10 Questions to Ask Before Buying External Data
The value of external data might be apparent, but are you ready to purchase it? Data is the key to solving analytical problems. Just as organizations seek out new revenue streams and new customers, they must seek out new data. Relevant data enables better data analytics, predictive models, and the ability to make more accurate […]
The Business Value and Benefits of an External Data Platform
Data is a necessary component of modern organizations, revealing how consumers behave, how they think, and what they want. It can also help organizations mitigate risk and improve operational efficiency. Data management is essential, yet many companies suffer from ‘Not Invented Here Syndrome’, focusing solely on data generated internally rather than looking to leverage external […]
The Importance of External Data for eCommerce and Data-Driven Marketing
How eCommerce companies can build better data-driven marketing strategies eCommerce, fueled by increasing technological development and globalization, has seen steady growth over the past decade. COVID-19 further boosted this trend—even the most ardent brick-and-mortar advocates were suddenly forced to buy goods online. Direct-to-consumer (DTC) eCommerce is a major part of online retail today, and it […]
Social Media Data
What is social media data? Social media data provides commonly available information on social media channels published by social media users. These data points are in the form of blogs, posts, likes, followers, clicks, shares (reposts and retweets), comments, or engagement rates. Typically, marketers use this data to obtain audience insights, sentiment analysis, and for […]
Business Registry Data
What is Business Registry data? Business registry data includes the company name and address, date of incorporation, previous names if any, alternate names if any, controlling or parent company if applicable, and key financial information. Where does the data come from? Most of the data comes from government registries. Government regulations dictate that companies must […]
Third Party Audience Data
What is third party audience data? Third party audience data provides information about potential and existing customers, including their behavior, interests, and location details. Typically linked to a specific device ID, audience data provides insights on how individuals spend time online, their information consumption patterns, spending habits, movements, and events they attend. You can use […]
Data Marketplaces vs. External Data Platforms
Data marketplaces provide access to data from a variety of different sources and providers. This article will go over some of the benefits and limitations of data marketplaces, and how an external data platform can help address these limitations. What is a Data Marketplace? A data marketplace is exactly what it sounds like; an […]
Forbes Presents the Next Israeli Unicorns
Written by Itay Zehora for Forbes Israel In Israel alone, despite COVID-19 and the subsequent financial crisis, some 15 companies have become new unicorns in the past year. Although the path to the top is hard and winding — the trend does not show any signs of slowing down. The next Israeli Unicorns Almost […]
How Fintechs Can Use Alternative Data for Improved Predictive Modeling
The emergence of fintechs in recent years can largely be attributed to their increased flexibility, agility, and speed when compared to their traditional banking counterparts. However, fintechs must balance contrasting goals. They must continue to provide customer-centric solutions while safeguarding their organization from risk. They have to attract a constant stream of high-quality, low-risk leads, […]
Explorium advises enterprises on improving and speeding up analytical machine learning
Article by Patrick Nelson for siliconANGLE The key to successful artificial intelligence-based advanced analytical training is augmenting internal data with external, according to data science platform startup Explorium Inc. The process is not easy, though. Problems include getting a hold of and managing that mass of external material. “The key to any analytical problem is […]
Building a Recommender System for Data Enrichment
What are Recommender Systems? You’ve seen it everywhere. Every big tech company is now using some kind of Recommender System in their platform. Facebook suggests friends, Netflix recommends movies, same with Youtube and videos and Amazon recommends… well everything. Why do they do it? Well, every case is different but in general, good recommendations mean a better user experience and they will find […]
As the Economy Recovers, Do You Have the Right Data to Ride the Wave?
As published in CMSWire. Read the full article here. On June 8, 2020, The National Bureau of Economic Research officially declared the U.S was in a recession. The pandemic pushed companies to adjust their business models and the way they reached out to and interacted with customers. The lack of personal interaction presented many challenges. With […]
How to dramatically increase your Elasticsearch throughput and concurrency capacity
As published on Medium. Every Data Engineer who uses Elasticsearch as a documents store, knows that there are many parameters that affect the queries latency, throughput, and eventually the Queries Per Second (AKA — QPS). In one of our Projects at Explorium, we have an Elasticsearch cluster, hosted in AWS with 14 nodes of m5.4xlarge.elasticsearch. […]
Brand Sentiment Data
What is brand sentiment data? Brand sentiment data measures the feelings and opinions that people have towards a specific brand. Besides tracking the number of brand mentions on social networks, online reviews, and customer feedback, it also provides context by the tone of the comments and conversations among target audiences. Brand sentiment can be positive, […]
Satellite Data
What is satellite data? Satellite data provides satellite imagery and earth observation data of the earth’s surface and its atmosphere. Satellites also provide images of other planets. Resolution images of the earth indicate changes in land cover, cloud cover, ocean levels, ice cover, and atmospheric composition. This data is used for tracking weather patterns and […]
Explorium Named a Cool Vendor by Gartner
Today, we are proud to share some exciting news. Explorium’s external data platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning, has been included in the list of Cool Vendors in AI Core Technologies by Gartner. The report states, “Obtaining quality training data for AI tasks […]
