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Insights to grow your business
The Impact of Predictive Prospecting on Manufacturing Go-to-Market Strategies
Unlock the power of data-driven prospecting in your manufacturing business with our comprehensive industry report. Learn how predictive prospecting can revolutionize your go-to-market strategies and lead to more efficient operations and dependable growth. This report provides valuable insights into: One of our industrial manufacturing customers identified 10,000 new leads in its Total Addressable Market (TAM), […]
Driving Manufacturing Success with Predictive Prospecting
Discover How Explorium’s Predictive Prospecting Solution Transforms Manufacturing Businesses In an era where disruption is the new normal, operational and revenue resiliency has become paramount in the manufacturing industry. This case study reveals how Explorium’s predictive prospecting and modeling solutions have helped top manufacturing companies set themselves apart from their competitors. You’ll learn how our […]
The Predictive Prospecting Advantage: A New Era for Manufacturing Field Sales
Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate new markets and sectors they may have previously neglected, and to prioritize the right targets in those sectors. This white paper discusses how can manufacturers […]
Harnessing the Power of ML: Essential Use Cases for Fraud and Risk Leaders
Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial services institutions (FSIs) to prevent fraudulent activity from occurring in the first place. Implementing ML/AI tools to predict risk levels and the likelihood of fraud […]
The CxO perspective – 3 ways to prioritize your targets using ML
Predictive models based on the right data are the tools you need to use in order to drive efficient growth. AI/ML capabilities continue to spread across B2B marketing, sales and customer success organizations. Using them, GTM organizations can swiftly decide whether to continue with a potential customer, improve their business prioritization, and enable the sales […]
Equitybee Case Study
Equitybee Uses Explorium External Data Platform to Identify Their Desired Potential Prospects, Improving and Accelerating Marketing and Sales Processes
Lead Scoring That Actually Drives Revenue
Machine Learning can take your marketing and sales to the next level, by enabling a scalable system to help you identify your ICP, and connect with them in the way that will bring the highest ROI. But it’s not as simple as it sounds – you need fresh data with high accuracy to find prospects […]
Data Management Best Practices for Effective Machine Learning Projects
The adoption of machine learning in the enterprise continues to grow as businesses—hungry for automation and intelligence—strive for greater efficiency, agility, and innovation through the digital transformation of legacy processes. From the rise of MLOps to the advent of TinyML on IoT edge devices, established use cases and lessons learned from early adopters are paving […]
How you can use ML today to optimize your field sales
CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for CPGs to focus and prioritize the right targets and tackle and remove barriers to optimal field sales. Download this white paper to learn about: The […]
Why RevOps need the right data to drive growth
RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to enhance the customer experience and drive efficient growth. Alignment in revenue operations is key to a company’s success in its given market. Read on to […]
Taboola case study
Taboola Leverages Explorium’s External Data Platform To Rapidly and Accurately Segment, Route, and Retarget Inbound SMB Leads
GlassesUSA.com Uses Explorium to Grow Revenue by Double Digits
GlassesUSA.com is the fastest-growing, leading online eyewear retailer serving a mass market with a broad variety of products. As a disruptor in the eyewear category, GlassesUSA.com continues to innovate the industry with tools that further the brand’s mission, including its proprietary Prescription Scanner App and the Virtual Mirror. Over the years, they’ve made innovation and growth […]
How to level up your lead generation with External data
External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features. Download this guide to learn how you can use external data to: Build a lead-scoring system to rank potential customers’ relevance […]
Market Segmentation Strategies for Steering Through Uncertainty
Economic uncertainty and underlying market transformations make it difficult to predict which segments will grow and which ones retrench. As companies get ready for 2023 they need to get real-time market insights to re-prioritize market segments and identify those with the bigger opportunity. Join Iris Zarecki, Marketing Director at Explorium, and guest speaker John Buten, […]
The No Fluff Guide to B2B Data Sources
There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and regularly updated data. Download this guide to learn about: The real value of third-party data The most important things to consider when looking for […]
Leveraging External Data to Create a Competitive Go-To-Market Strategy
External data can help organizations find a competitive edge through sales and marketing activities. By adding important context not found in internal data, you deepen your understanding of potential customers, get a more realistic estimate of your total addressable market (TAM), and improve KPIs across a number of sales and marketing activities. Organizations need to […]
PepsiCo and Explorium @ Gartner D&A: Accelerating Insights with External Data
Data science’s commercialization over the last decade emphasized the science more than the data. Even as data scientists spent most of their time wrangling and cleaning data, it was their algorithms that gave their organizations a competitive advantage. This industry model had a significant flaw that ultimately caught up with commercial data science, though. Algorithms […]
Practitioner’s Guide: External Data for Business Analysts
External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many companies are amping up their external data procurement efforts. Therein lies the opportunity for business analysts: to serve as an indispensable guide using external data […]