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Whitepapers

How you can use ML today to optimize your field sales

CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for…

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Why RevOps need the right data to drive growth

RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to…

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How to level up your lead generation with External data

External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete…

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Analyst Reports

Forrester Planning Guide 2023: Sales Operations

Mixed economic signals and fluctuating markets worldwide are complicating this planning season. Where should you make bold investments, where should you cut back, and where might you have room to…

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The No Fluff Guide to B2B Data Sources

There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and…

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Analyst Reports

Ventana Research: Using External Data to Enhance Market Segmentation

The Importance of Segmentation in the Lead Generation Process The lines are blurring between lead generation, ideal customer profile (ICP) creation, demand generation and account-based marketing (ABM) making it even…

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Practitioner’s Guide: External Data for Business Analysts

External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many…

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The Essential Guide to Boosting Lead Scoring with External Data

Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to…

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External Data for Consumer Goods: The Definitive Playbook

The consumer goods industry is rapidly evolving. CPG firms are turning to machine learning and data science, fueled by relevant external data, to gain a competitive edge in a crowded…

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