Data for GTM

COVID-19 has been a system shock to marketers everywhere. Organizations have had to ditch their existing plans as they find that they’re no longer relevant, and businesses must change the way they operate. In situations like this, it can be easy to get bogged down by tools claiming to save your efforts with all buzzwords […]

The AI revolution, as a continuation of the BI revolution, caused companies to acquire, ramp up, centralize, and deepen their data analytics, data science, and data handling capabilities. As part of this revolution, companies are building some of their core capabilities around machine learning models as an automated mechanism to make business decisions.  In finance, […]