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Consumer-packaged-goods companies are facing anevolving consumer behavior landscape responding to aweakened economy and high inflation, this following thechanges triggered by the pandemic. Though thecircumstances are challenging, projections for growth inthese dynamic circumstances are higher than in the past.These positive outlooks are accompanied by somecaveats. Although consumer demand and purchases areexpected to remain strong, changing consumer […]

Ongoing challenges for manufacturers have been exacerbated by inflation-driven, rapidly rising prices affecting everything from distribution costs, and business closures. This climate makes it more crucial for manufacturers to penetrate new markets and sectors they may have previously neglected, and to prioritize the right targets in those sectors. This white paper discusses how can manufacturers […]

Financial fraud is growing and it’s expensive. A mix of factors are combining to create a lower entry barrier for fraudsters and high-risk customers. This makes it imperative for financial services institutions (FSIs) to prevent fraudulent activity from occurring in the first place. Implementing ML/AI tools to predict risk levels and the likelihood of fraud […]

CPGs depend on their hundreds or even thousands of salespeople to keep goods moving and to grow the customer base. The current economic climate makes it even more crucial for CPGs to focus and prioritize the right targets and tackle and remove barriers to optimal field sales. Download this white paper to learn about: The […]

RevOps, is a strategic and tactical approach that consolidates sales, marketing, and customer success operations into a unified team. RevOps connects the people with the data resources they need to enhance the customer experience and drive efficient growth. Alignment in revenue operations is key to a company’s success in its given market. Read on to […]

External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features. Download this guide to learn how you can use external data to: Build a lead-scoring system to rank potential customers’ relevance […]

There are many options available when it comes to B2B datasets and providers. The challenge is finding the right data sources for your business, who have relevant, accurate, compliant, and regularly updated data.   Download this guide to learn about: The real value of third-party data The most important things to consider when looking for […]

External data is not a new concept. Businesses have been buying it in some form or another for nearly as long as they’ve been running analytics programs. But now many companies are amping up their external data procurement efforts. Therein lies the opportunity for business analysts: to serve as an indispensable guide using external data […]

Not all leads are created equal. Some prospects might be a better fit for your product or service, have a bigger pain to address, or are closer to deciding to buy compared to others – but how can the go to market teams tell? The answer is with lead scoring.  Download this guide and get […]

The consumer goods industry is rapidly evolving. CPG firms are turning to machine learning and data science, fueled by relevant external data, to gain a competitive edge in a crowded space.

  External data enriches your knowledge and provides context regarding your target audiences and paves the road to creating better target audience segmentation and an informed portrait of your ICP, complete with key distinguishing features.   Download this guide to learn how you can use external data to: Build a lead-scoring system to rank potential […]

Many B2B marketers and sales teams recognize the value of targeting small and medium-sized businesses (SMBs). The sheer volume of SMBs makes it worth your efforts; the US Small Business Administration estimates there are over 30 million of these businesses in the United States alone. Their smaller size means flatter organizations where the user, decision […]

Explorium research survey If you’d like to know how you compare with other organizations in the pursuit of the most relevant external (3rd-party) data, then don’t miss our latest research. We surveyed data leaders from companies across the United States in various industries. In our most recent survey, we asked respondents to report: What type […]

Modernizing data architectures is top of mind for many IT, data, and analytics leaders. Providing users with the right data, at the right time, and in the right form is a requirement to improve an organization’s decision making processes. Much of this focus is on internal data only; however 79% of organizations consider external data […]

External data has the power to boost your analytics and machine learning models – driving more value and ROI. By adding important context not found in your internal data you uncover competitive advantages. External data platforms are a new technology that automate and streamline the steps required to effectively incorporate external data into your overall […]

Making your training data better is much easier than you think, and you can use several easy strategies for quick wins.

In this eBook we propose 10 questions that you should ask before starting on your external data acquisition journey. We also provide reference material to help you find the answers to those questions.

In this eBook we propose 10 questions that you should ask before starting on your external data acquisition journey. We also provide reference material to help you find the answers to those questions.